We love South African businesses that are bringing great design and innovative products to the table. One example of this is South African Athleisure wear masters MOVEPRETTY. We are really #lovestrukt by their brand and how well designed and considered their range is, that's why we're doubly happy to be featured in their new pop up experience at the Eikestad Mall in Stellenbosch.
Founded by South African Double Olympian Mari Rabie and Fashion Designer Annelize Kotze, MOVEPRETTY represents a beautiful synthesis between comfort and style, with each of their founders bringing a unique perspective to the design challenge of making clothes simultaneously functional and beautiful.
Mari describes their attention to detail in the following quote "we make as many changes as necessary to initial styles, to ensure maximum flexibility and movement. If you train five hours per day, you don’t want to think about comfort – it should be a given"
This harmony between the technical and aesthetic qualities of their range really shows through and is why they're making such dramatic moves in their industry.