This is not a once-off statement, it’s a living document that grows with us.
We’ll keep it updated as we go, sharing what’s working, what’s hard, and what we’re tackling next.
We know putting this out publicly invites scrutiny, and we welcome that. It means committing to better data, smarter supply decisions, fairer practices, and holding ourselves to high standards.
We’ve used data to guide our business from day one, but since March 2025 we’ve also adopted new tools and metrics to back our good business claims with trackable, verifiable data.
So while much of this has long been part of how we work, our transparency journey, and our push for measurable progress, is just beginning.
We believe efficiency breeds sustainability. We want to build an accountable business, one where people love to work, customers are delighted, and exceptional practices are the norm.
Our objective with this policy is to simply be transparent and allow you the opportunity to understand who you are buying into, our team, our commitment, our ethos... welcome.
